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No More Mammogram Excuses!

Nicole Oswalt

This post was sponsored by Hologic.


 Hello, my mid-life ladies! I know I usually talk to you about fashion or entertaining, but can we get serious for just a minute? I just spent a few hours with my daughter Brittany and my precious granddaughter Lottie Jane, and every time I do that I think about how I can’t wait to watch my grandchildren graduate from high school, or walk down the aisles at their weddings, or have kids of their own. So at this point in my life, I try to do everything I can to make sure I am going to be around for a long time. That means staying active, making healthier food choices, and yes—getting regularly scheduled mammograms. No woman looks forward to it, and many actually fear the discomfort they THINK is inevitable. In fact, a 2017 study actually found that to be the top reason women put off having their first mammogram.¹ But ladies, I have learned about Hologic’s Genius™️ 3D Mammography™️ exam and I am here to tell you that now there are truly NO MORE EXCUSES to put this off. The Genius exam uses the SmartCurve™️ breast stabilization system, which uses a CURVED surface (imagine that) to mirror the shape of the breast. The SmartCurve system has been clinically proven to make your exam more comfortable.² 93% of women who previously had reported moderate to severe discomfort with standard compression reported improved comfort with the SmartCurve system.² Not only is it more comfortable, but the quality of the image is not compromised.² Hologic’s Genius exam detects more invasive cancers, reduces false positives, and is FDA approved as superior to conventional 2D mammography for all women, including those with dense breasts.³’⁴’⁵


Like I said before, I know I usually post more about bags and shoes than medical exams, but when Hologic approached me about this post and I read about this technology, I knew it was something that I HAD to spread the word about. So NO MORE EXCUSES, ladies! When it comes time for your mammogram, be sure to check out which medical facilities offer the Genius™️ 3D Mammography™️ exam with the SmartCurve system. To find the nearest facility that offers this technology, visit www.Genius3DNearMe.com and enter your zip code. 

The Genius™ 3D Mammography™ exam (also known as the Genius™ exam) is only available on a Hologic® 3D Mammography™ system. It consists of a 2D and 3D™ image set, where the 2D image can be either an acquired 2D image or a 2D image generated from the 3D™ image set. There are more than 6,000 Hologic 3D Mammography™ systems in use in the U.S. alone, so women have convenient access to the Genius exam. To learn more about the Genius exam, visit http://www.Genius3DNearMe.com.


¹Kadence International, Ten Thousand Quantitative Findings Research Study (5107), April 2017.

 ²Smith, A. Improving Patient Comfort in Mammography. Hologic WP-00019 Rev 003 (2017).

 ³Results from Friedewald, SM, et al. "Breast cancer screening using tomosynthesis in combination with digital mammography." JAMA 311.24 (2014): 2499-2507; a multi-site (13), non-randomized, historical control study of 454,000 screening mammograms investigating the initial impact the introduction of the Hologic Selenia® Dimensions ® on screening outcomes. Individual results may vary. The study found an average 41% (95% CI: 20-65%) increase and that 1.2 (95% CI: 0.8-1.6) additional invasive breast cancers per 1000 screening exams were found in women receiving combined 2D FFDM and 3D™ mammograms acquired with the Hologic 3D Mammography™ system versus women receiving 2D FFDM mammograms only.

 ⁴Bernardi D, Macaskill P, Pellegrini M, et. al. Breast cancer screening with tomosynthesis (3D mammography) with acquired or synthetic 2D mammography compared with 2D mammography alone (STORM-2): a population-based prospective study. Lancet Oncol. 2016 Aug;17(8):1105-13.

⁵U.S. Food & Drug Administration Premarket Approval (PMA).  FDA.gov https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfpma/pma.cfm?id=P080003S005 accessed June 5, 2017.